1. Conduct outbound calls to potential clients to introduce products and services
2. Assess potential clients' needs and qualify leads based on specific criteria
3. Schedule meetings or demos for the sales team with qualified leads
4. Maintain and update CRM systems with accurate information about leads and customer interactions
5. Conduct follow-up calls and emails to nurture leads and move them through the sales pipeline
6. Research target markets and identify potential leads based on industry trends
7. Collaborate closely with the sales team to develop effective calling strategies and share insights from client interactions
8. Track and report on lead generation activities and outcomes, providing regular updates to the sales team and management