Social Media Marketing Executive Job

Key responsibilities:

1. Manage social media marketing campaigns and day-to-day activities
2. Curate relevant content to reach the company's ideal customers
3. Create, curate, and manage all published content (images, videos, and written)
4. Monitor, listen, and respond to users in a social way while cultivating leads and sales
5. Conduct online advocacy and open streams for cross-promotions
6. Develop and expand community and/or blogger outreach efforts
7. Oversee design for platforms (Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog)
8. Design, create, and manage promotions and social ad campaigns
9. Advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate
10. Demonstrate the ability to map out marketing strategy and drive it through testing and metrics
11. Develop and implement a process for capturing customer online reviews, and monitor online ratings and respond accordingly
12. Monitor trends in social media tools, applications, channels, design, and strategy
13. Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns
14. Analyze, review, and report on the effectiveness of campaigns to maximize results

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