We seek a hands-on Senior Digital Marketing Executive to manage campaigns for Wizzer. This role requires expertise in Google Ads, Google Analytics, and social media (Twitter, Instagram, LinkedIn) to build a community of early adopters and develop a lead generation funnel. You will optimize campaigns, manage lead generation, and contribute to email, webinar, and blogging efforts.
Key Responsibilities:
I. Digital Marketing Strategy & Execution
1. Execute Google Ads, LinkedIn Ads, Instagram Ads, and Twitter Ads campaigns.
2. Optimize for cost-per-lead (CPL) and cost-per-acquisition (CPA).
3. Analyze and refine strategies to maximize conversions.
4. Lead Generation & Sales Funnel Optimization
5. Drive lead generation and ensure smooth CRM integration.
6. Optimize campaigns for high-quality lead flow.
7. Maximize ROI from paid campaigns.
II. Community Building
1. Build and engage a community of early adopters via social media.
2. Respond to queries and create advocates to increase visibility.
III. Email Marketing & Webinars
1. Manage email campaigns using MailChimp, HubSpot, or SendGrid.
2. Organize webinars to engage prospects.
3. Track and optimize email and webinar performance.
IV. Blogging & Content Marketing
1. Create blog content for SEO and traffic.
2. Collaborate on product updates and content.
3. Ensure content aligns with brand messaging.
V. Analytics & Campaign Optimization
1. Use Google Analytics, and UTM tracking to measure success.
2. Conduct A/B testing for ads, and landing pages.
3. Provide insights for continuous improvement.
VI. Collaboration & Integration
1. Work with sales teams to integrate leads into CRM.
2. Collaborate with creative teams to design high-converting content.
Experience:
1. 4-6 years in digital marketing with expertise in Google Ads, LinkedIn Ads, Instagram Ads, Twitter Ads, and lead generation.
2. Proven track record with email campaigns, webinars, and blogging for lead generation.
Wizzer is a year-old team of 15 building out a WealthTech platform led by Kaushal, a 3X founder with 1 VC raise & exit behind him and a significant contribution to a $10MM fund-raise startup.
The first version of our product has already received NSE and BSE approvals, and the advanced trading terminal, advisory dashboard, and operations platform we're building will help RIAs conduct their business in a seamless and scalable manner.
With the latest tech stack and the best tools and processes, our Mumbai-based team is an agile engineering alpha team.
