1. Lead graphic design projects & team: Oversee and guide the designers across multiple projects, ensuring that designs are visually compelling, consistent, and aligned with brand guidelines and project objectives.
2. Work closely with fellow designers, and internal teams, to define design requirements, align on visual goals, and ensure designs meet project brief.
3. Develop high-quality logo & branding, and visual assets for both digital and print, including website graphics, social media content, email campaigns, brochures, banners, and other marketing collateral.
4. Design iteration & feedback: Provide feedback, iterate on designs, and refine visuals based on inputs and user feedback to ensure the final product aligns with business goals and user needs.
5. Branding & identity: Contribute to the development and maintenance of brand guidelines, ensuring consistency in design across all touchpoints and platforms, both digital and print.
6. Mentorship: Provide guidance and mentorship to junior designers & Interns, helping them enhance their design skills, follow best practices, and grow in their careers.
7. Stay up-to-date with emerging design trends, tools, and technologies to ensure the creative team remains innovative and competitive in design practices.