a. Search, display, shopping, and video ads management.
b. Keyword research and bid management.
c. Ad copywriting and A/B testing.
d. Conversion tracking and performance analysis.
2. Meta Ads (Facebook & Instagram):
a. Audience segmentation and targeting.
b. Ad campaign creation (carousel, video, and image ads).
c. CPC, CTR, and ROAS optimization.
d. Retargeting and custom audience strategies.
3. SEO:
a. On-page SEO (meta tags, image optimization, content optimization).
b. Off-page SEO (link-building, domain authority improvement).
c. Keyword research and content planning.
d. Technical SEO (site speed, mobile-friendliness, indexing).
4. Analytics & reporting:
a. Proficiency with Google Analytics and Google Search Console.
b. Experience with tools like SEMrush, Ahrefs, or Moz.
c. Performance tracking and reporting (Google Ads, Meta Ads).
5. Data analysis:
a. Strong analytical skills to interpret data and optimize campaigns.
b. Understanding of key performance indicators (CTR, CPA, ROAS).
6. Ad budget management:
a. Budget allocation and cost optimization for ad spend.
b. Monitoring and managing ROI and conversion costs.
As a marketing strategist, I am passionate about helping businesses grow and thrive. I am excited to bring on interns who are eager to learn and develop their skills in the field of marketing. My goal is to provide a valuable learning experience that will equip interns with the knowledge and skills needed to succeed in the industry. Through hands-on experience and guidance, I hope to help interns grow both personally and professionally. I believe that investing in the next generation of marketing professionals is crucial for the future success of the industry. Join me on this journey to learn, grow, and make a positive impact in the marketing world.
