We are currently looking to hire an experienced 'Performance Marketing Manager' to join our dynamic team at Zatags Lifestyle Pvt. Ltd. As a performance marketing manager, you will play a pivotal role in driving our online marketing efforts to new heights. Your primary focus will be on developing, executing, and optimizing digital campaigns across various channels to achieve our business objectives, such as customer acquisition, engagement, and revenue growth.
Key responsibilities:
1. Strategic campaign development: Craft and implement data-driven marketing strategies that align with our overall business goals.
2. Paid advertising management: Lead and optimize campaigns across platforms like Google Ads, Facebook Ads, LinkedIn, and other relevant channels to maximize ROI.
3. Budget optimization: Manage and allocate budgets efficiently across campaigns, ensuring cost-effectiveness and high returns on ad spend (ROAS).
4. Performance Analysis: Monitor, analyze, and report on campaign performance using tools like Google Analytics and other analytics platforms. Your insights will be crucial in making data-informed decisions.
5. A/B testing and optimization: Conduct A/B tests and refine ad creatives, copy, and landing pages, driving continuous improvement in campaign performance.
6. SEO & SEM collaboration: Work on SEO and SEM to enhance both organic and paid search visibility.
7. Audience segmentation & targeting: Identify key audience segments and tailor campaigns to effectively reach and engage these groups.
8. Cross-department collaboration: Partner with sales, content, and design teams to create cohesive, high-impact marketing campaigns.
9. Trend analysis and innovation: Stay abreast of the latest industry trends, tools, and best practices to ensure our marketing efforts remain competitive and innovative.
We are looking for a candidate with a strong background in performance marketing, demonstrated success in managing digital campaigns, and the ability to drive tangible business results. Excellent analytical skills, a strategic mindset, and a proactive approach to problem-solving are essential for this role.
We are a lifestyle brand. At Zatags, we believe that stickers are not just mere decorations; they are powerful tools for storytelling, self-identity, and communication. Our brand is dedicated to transforming the mundane into the extraordinary, one sticker at a time.
