Marketing Executive - Coordinator Job

The marketing coordinator serves as a critical link between the sales and marketing departments, ensuring effective communication and collaboration to drive business growth. This role involves understanding both teams' objectives, aligning strategies, and facilitating the flow of information to optimize sales efforts and marketing initiatives.

Key responsibilities:

1. Facilitate communication: Act as the primary point of contact between the sales and marketing teams, ensuring alignment on goals, strategies, and campaigns.
2. Handle supplies: Assist in inventory management by tracking marketing material supplies and notifying the appropriate personnel when items are low.
3. Work on market research: Conduct thorough research on competitors, including their products, services, pricing strategies, strengths, and weaknesses.
4. Handle reporting: Prepare detailed reports and presentations summarizing findings, insights, and recommendations for management and relevant departments.
5. Work on competitive intelligence: Monitor competitor activities, including marketing campaigns, product launches, and other strategic moves, to stay informed about industry shifts.
6. Work on data analysis: Analyze sales data and marketing metrics to identify trends, measure campaign effectiveness, and provide actionable insights for both teams.
7. Handle feedback loop: Gather feedback from sales representatives on customer needs and market trends to inform marketing strategies and content development.
8. Work on cross-functional collaboration: Coordinate with other departments (e.g., construction, architect, design) to ensure a cohesive approach to customer engagement and satisfaction.

2