Junior Marketing Executive Job

Key responsibilities:

(a) Digital Marketing:
1. Plan, strategize, and implement a comprehensive social media strategy across platforms like LinkedIn, Instagram, Reddit and email to build brand awareness and engage our target audience.
2. Create, schedule, and publish content that resonates with our audience, including posts, graphics, and videos.
3. Monitor and analyze social media performance metrics, and adjust strategies as needed to improve engagement and ROI.
4. Stay updated with the latest social media trends, tools, and best practices.

(b) Direct Marketing:
1. Create and execute direct marketing campaigns, including content for newsletters, brochures, and targeted advertisements.
2. Attend events, collaborate with the team to develop outreach strategies that support lead generation and customer acquisition.
3. Measure the effectiveness of direct marketing campaigns and make data-driven decisions to optimize performance.

(c) Content Development:
1. Work closely with the content team to develop engaging content such as blogs, white papers, case studies, and infographics that support marketing campaigns.
2. Repurpose content for various marketing channels to maximize reach and impact.

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