1. Plan, create, and manage Google Ads campaigns (search, display, shopping, and YouTube) for multiple clients.
2. Conduct thorough keyword research and competitor analysis to ensure effective targeting.
3. Monitor campaign performance and optimize for clicks, conversions, and ROI.
4. Write compelling ad copy and develop creative strategies for ads across different networks.
5. Perform regular A/B testing on ads, landing pages, and bidding strategies to improve results.
6. Analyze data from Google Analytics, Google Ads, and other tools to provide insights and reports to clients.
7. Stay up-to-date with the latest trends, tools, and best practices in Google Ads and paid search.
8. Collaborate with the content and design teams to ensure ads align with overall marketing strategies.
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