Junior PPC Specialist (SEM) Fresher Job

Key responsibilities:

1. Assist in creating, managing, and optimizing PPC campaigns across various platforms (e.g., Google Ads, Meta ads).
2. Conduct keyword research and selection to identify target keywords for PPC campaigns.
3. Write compelling ad copy that attracts clicks and drives conversions.
4. Monitor and analyze campaign performance metrics such as CTR, CPC, conversion rates, CPL, CPA, ROAS, etc.
5. Generate regular reports on campaign performance and provide insights and recommendations for improvement.
6. Use analytical tools to measure the effectiveness of campaigns and identify opportunities for optimization.
7. Assist in managing campaign budgets, ensuring efficient and effective use of resources.
8. Monitor daily and monthly budgets and adjust bids to optimize campaign performance.
9. Conduct A/B tests on ad copy, landing pages, and other campaign elements to improve performance.
10. Analyze test results and implement changes based on data-driven insights.
11. Collaborate with the creative team to develop visually appealing and effective ad creatives.
12. Communicate with stakeholders to ensure alignment with overall marketing goals and objectives.
13. Stay updated with the latest trends, tools, and best practices in PPC and SEM.
14. Participate in ongoing training and professional development opportunities.

Qualifications:

1. 1-2 years of experience in PPC advertising, preferably with Google Ads and Meta Ads.
2. Strong understanding of SEM principles and best practices.
3. Proficiency in using PPC tools and platforms such as Google Ads, Bing Ads, and Google Analytics.
4. Excellent analytical skills with the ability to interpret data and provide actionable insights.
5. Strong written and verbal communication skills.
6. Detail-oriented with strong organizational and time-management skills.
7. Ability to work independently and as part of a team.
8. Google Ads Certification is a plus.
9. Experience with A/B testing and conversion rate optimization.
10. Familiarity with additional PPC platforms like Bing Ads and LinkedIn Ads.

4