1. Creating artwork (still and video) and layouts to meet brand campaign requirements.
2 Working with e-commerce, social, and online media teams and other team members to design text graphics and create cohesive creative output.
3 Understanding design briefs, communicating ideas through designs to other teams, and shooting image testing, editing, and graphics across different media.
4 New and creative innovations in terms of in-store Retail design, graphic layout, and text formatting for Social media & Websites (Myntra, Amazon, Brand website, etc.)
5 Revising designs based on feedback from other teams and marketing colleagues.
6 Scanning and editing final designs/shooting images for errors before publishing and maintaining all shoot/campaign image records.
ABFRL is part of a leading Indian conglomerate, the Aditya Birla Group. Aditya Birla Fashion and Retail Limited (ABFRL) is India's first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats. ABFRL emerged after the consolidation of the branded apparel businesses of the Aditya Birla Group, which comprises the Madura Fashion division. It has a repertoire of leading brands such as Pantaloons, Louis Philippe, Van Heusen, Allen Solly, and Peter England, established for over 25 years.
