1. Driving growth for a brand's e-commerce or retail business
2. Creating a digital strategy to achieve a brand's vision
3. Troubleshooting problems arising in ads, emailers, SEO, and social
4. Applying their diverse grasp of all domains of digital marketing
5. Getting involved in the execution when the need arises
Note: At A&B, your role as a client servicing executive is not just limited to communication and reporting, but also requires you to take responsibility for your client's overall growth. Hence, we call them growth curators.