Digital Marketing Executive Job

Key Responsibilities:

a. SEO Strategy and Implementation:
1. Conduct comprehensive keyword research to guide content teams.
2. Develop and execute on-page and off-page SEO strategies to improve search engine rankings.
3. Optimize website content, structure, and metadata for improved SEO performance.
4. Regularly audit the website and provide recommendations for enhancing SEO.
5. Monitor, analyze, and report SEO metrics such as traffic, conversions, and bounce rates using tools like Google Analytics and Google Search Console.

b. Google AdWords Campaign Management
1. Plan, create, and manage PPC campaigns across Google AdWords.
2. Optimize campaigns for KPIs including clicks, CTR, conversions, and cost-per-click (CPC).
3. Conduct A/B testing of ads, landing pages, and creative elements to maximize ROI.
4. Perform regular analysis of campaign performance and provide detailed reporting.
5. Ensure adherence to budget and manage bids across campaigns.

c. Analytics & Reporting
1. Use Google Analytics, Google Tag Manager, and other reporting tools to track and measure the performance of SEO and PPC campaigns.
2. Provide actionable insights to drive improvements in traffic, conversions, and revenue.
3. Stay updated on industry trends, algorithm changes, and best practices.

d. Collaboration & Content Support
1. Work closely with the content and web development teams to ensure SEO best practices are integrated into the site.
2. Collaborate on the creation of high-quality content to enhance organic search performance.
3. Advise and support content marketing and social media efforts with SEO insights.

e. Continuous Improvement
1. Stay ahead of the curve on the latest SEO and AdWords techniques and updates.
2. Experiment with new strategies and tools to improve rankings and campaign performance.
3. Provide recommendations on new technologies and approaches to enhance the company's digital marketing efforts.

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