Digital Marketing Associate Job

Key responsibilities:

1. Conduct market research to find answers about consumer requirements, habits, and trends
2. Brainstorm and develop ideas for creative marketing campaigns
3. Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
4. Write and edit product content that will be published on e-Commerce websites/portals
5. Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance
6. Work closely with different teams (product management, graphics, sales) to provide updated content that will be shared across e-Commerce platforms
7. Provide support in other areas of Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media
8. Be a subject matter expert for assigned product categories
9. Identify SEO best practices regarding inventory, pre-orders, and pricing policies
10. Monitor changes in product sales by using web analytics and Excel spreadsheets (pivot tables, vlookups, etc.) to stay organized
11. Liaise with external vendors to execute promotional events and campaigns
12. Plan and execute initiatives to reach the target audience through appropriate channels (social media, email)
13. Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
14. Undertake individual tasks of a marketing plan as assigned

Requirements and Skills:

1. Proven experience as a marketing specialist or similar role
2. Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media, etc.) and market research methods

1