Digital Marketing Associate Job

Key responsibilities:

1. Optimize the company's social media accounts by implementing targeted strategies to enhance engagement and follower growth
2. Develop content calendars and create compelling content that resonates with the audience
3. Oversee the development, syndication, and distribution of content, as well as link-building strategies to enhance brand visibility and engagement within the logistics and freight forwarding sectors
4. Conduct detailed SEO site audits and generate reports focusing on technical, content, and off-site factors to ensure compliance with best practices
5. Analyze web analytics data and translate findings into actionable strategies to optimize campaign performance and achieve business goals
6. Build and optimize robust B2B campaigns on platforms like Google, Bing, and Yahoo, generating interest in offerings within niche markets and industries
7. Manage digital advertising budgets effectively, including bid management and adjustments based on performance metrics to maximize ROI
8. Analyze paid search campaigns to identify optimization opportunities through ad copy, keyword adjustments, targeting strategies, bidding, and landing page enhancements
9. Monitor SEO performance using tools such as SEMrush, Google Search Console, Google Analytics, and Google Data Studio, synthesizing insights to inform internal teams
10. Conduct ongoing keyword research to support marketing initiatives, using insights to inform strategic and tactical recommendations across digital ecosystems
11. Stay updated on changes in industry trends and search engine algorithms, proactively communicating relevant updates to ensure competitiveness

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