Content Writer Job

About UniAthena: UniAthena is an Online Higher Education Provider offering flexible and affordable higher education solutions. The vision of the organization is to ensure Higher Education is accessible to all. We are offering Online Masters, Postgraduate Certificates, and Diploma and doctoral programs which are designed and developed in partnership with European Universities and Qualification authorities. The latest venture of Westford Education Group, Athena as an organization on a high-growth track in the dynamic ed-tech space.

Key Responsibilities:

1. Developing well-researched content (based on the target market and the product) for the promotion of products (academic courses) to be published on websites or marketing copies, banners, etc.
2. Develop content (blogs etc.) for content marketing for the product.
3. Developing content for marketing email campaigns with an aim to maximize conversion (logins, application, payments) for that particular audience.
4. Ideating concepts for videos, the scripts, the storyboards and working in coordination with the designers to ensure the final outcome does justice to original concept.
5. Ideating and conceptualizing branding campaigns for the Brand or any particular product portfolio
6. Develop an understanding of product positioning that works for a particular market & product, and track the performance for the same by coordinating with the marketing team.
7. The role will require coordination with different departments- academics, marketing, design team to develop the content and track the performance.

Job Requirement:

1. Willingness to work in a dynamic start-up environment
2. Preferred work experience of 1-5 years
3. Objective attitude
4. Preferably an MBA

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