Established in 2016, INTICEDE BSD Private Limited is a pioneering buying, sourcing, and design consultancy firm specialized in intimate apparel in India. INTICEDE is the first of its kind in the country, offering end-to-end solutions from idea to retail shelves. While based in Kalyan, the company operates globally, catering to both Indian and international intimate wear brands.
Key Responsibilities:
a. Product Listing & Content Management:
1. Create and manage product listings on leading eCommerce portals, ensuring accuracy and completeness.
2. Write engaging and keyword-optimized product descriptions, bullet points, and specifications.
3. Upload high-quality product images, ensuring they meet the requirements of each eCommerce platform.
b. Catalog Optimization:
1. Regularly update listings with relevant keywords, promotions, and pricing to improve search rankings and product discoverability.
2. Monitor competitors' listings and suggest improvements to enhance visibility and performance.
c. Inventory Coordination:
1. Coordinate with internal teams to ensure stock availability and prevent out-of-stock situations on eCommerce platforms.
2. Manage product categories, attributes, and variants within the catalog to offer an easy and intuitive shopping experience.
d. Platform Management:
1. Collaborate with key eCommerce platforms (Amazon, Myntra, Ajio, etc.) to resolve any listing issues or discrepancies.
2. Stay updated on the latest trends, policies, and best practices for catalog management across various portals.
e. Performance Monitoring & Reporting:
1. Tracklisting performance, including sales, impressions, and product page visits, to optimize for better results.
2. Provide regular reports on product performance and identify areas of improvement to increase revenue.
f. Product Knowledge & Brand Alignment:
1. Develop a deep understanding of the products, including design details, materials, and sizing.
2. Ensure that product listings align with the brand's identity, positioning, and target market.
Peppermint Communications is a 20-year-old organization, specializing in publishing, events, brand communications, advertising, web, and multimedia. The company is the mouthpiece of the Indian intimate apparel industry with its leading and only trade publication - Inner Secrets. The company is going through a phase of extraordinary growth and new business acquisitions.
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