Social Media Marketing Manager Job

Key responsibilities:

1. Social Media Management:
Develop and execute a content calendar aligned with eKalakaar's branding and marketing objectives.
Manage and grow eKalakaar's presence on platforms like Instagram, Facebook, YouTube, LinkedIn, Twitter, and emerging platforms.
Monitor trends and leverage hashtags, challenges, and trending topics to increase engagement.
Engage with followers, respond to comments/messages, and build a strong artist and patron community.
Track key performance metrics (reach, engagement, impressions, followers) and provide monthly reports.

2. Graphic Design & Creative Content:
Create visually compelling posts, carousels, banners, brochures, and event creatives.
Maintain brand consistency using eKalakaar's color palette, typography, and design aesthetics.
Develop promotional materials for artist onboarding, corporate collaborations, and marketing campaigns.

3. Video Editing & Content Creation:
Edit short-form and long-form videos for Instagram Reels, YouTube Shorts, and promotional content.
Design motion graphics, animations, and transitions for social media videos.
Capture and edit behind-the-scenes footage, artist interviews, and performance highlights.
Manage video uploads, thumbnails, captions, and SEO optimization on YouTube.

4. Paid Campaigns & Strategy:
Plan and execute Facebook & Instagram Ads, Google Ads, and LinkedIn Campaigns.
Work closely with the marketing team to strategize campaign budgets and targeting.
A/B test creatives and content to optimize conversion rates and ROI.

5. Collaboration & Outreach:
Coordinate with artists, influencers, and partners for collaborative content and campaigns.
Develop relationships with art organizations, media houses, and digital influencers to amplify reach.
Work closely with the product and sales team to align social media strategies with business goals.

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