As a social media manager, you will be responsible for developing and executing social media strategies to enhance brand awareness, drive engagement, and increase customer loyalty.
Key responsibilities:
1. Develop and implement comprehensive social media strategies aligned with the company's objectives and target audience
2. Identify key performance indicators (KPIs) and establish benchmarks to measure the success of social media initiatives
3. Create engaging, high-quality content for various social media platforms (e.g., Instagram, Twitter, LinkedIn) including posts, videos, images, and stories
4. Collaborate with graphic designers, writers, and videographers to produce multimedia content that resonates with the target audience
5. Monitor social media channels for comments, messages, and mentions, and respond promptly to inquiries and concerns in a professional manner
6. Foster meaningful interactions with followers to build a loyal and engaged community around the brand
7. Plan and execute social media campaigns, promotions, and contests to drive user engagement, increase followers, and support marketing objectives
8. Manage advertising budgets effectively to maximize ROI and reach target audiences through paid social media ads
9. Track and analyze key metrics using social media analytics tools to evaluate the performance of campaigns and identify areas for improvement
10. Prepare regular reports detailing insights, trends, and recommendations to stakeholders, and adjust strategies accordingly
11. Work on staying abreast of the latest trends, best practices, and emerging technologies in social media marketing to maintain a competitive edge
12. Experiment with new features and tools on social media platforms to optimize content performance and engagement
Skill(s) required
Content WritingInstagram MarketingSocial Media Marketing
Our group of hostels, located in the heart of Juhu, is renowned for providing premium accommodation for students. With 14 to 15 hostel buildings offering luxurious amenities, including a swimming pool, gym, and in-house bakery, we are committed to creating comfortable and stylish living spaces that enhance the student experience. We prioritize innovative design and functionality to ensure our hostels stand out as modern and inviting spaces for residents.