The social media manager will be responsible for developing and implementing Rudralife s social media strategy to increase our online presence and improve our marketing and sales efforts. The role involves creating engaging content, managing social media accounts, analyzing performance metrics, and staying updated with the latest digital trends. The ideal candidate is a self-starter, detail-oriented, and has a passion for social media and digital marketing.
Key responsibilities:
1. Develop, implement, and manage our social media strategy across various platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.
2. Set specific objectives and report on ROI.
3. Align social media strategy with business goals and brand identity.
4. Create, curate, and manage published content (images, video, written, and audio/podcast).
5. Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice.
6. Develop a content calendar and ensure timely publication.
7. Engage with followers, and respond to comments and messages in a timely manner.
8. Foster a sense of community and add value to the user experience.
9. Monitor online reviews and feedback, and ensure prompt and appropriate responses.
10. Plan and execute social media campaigns to drive awareness, engagement, and conversions.
11. Collaborate with internal teams (marketing, product, sales) to support brand and campaign initiatives.
12. Manage paid social media advertising campaigns and budgets.
13. Track, analyze, and report on social media performance metrics using tools such as Google Analytics, Hootsuite, or similar.
14. Use data to inform future strategies and improve engagement and reach.
15. Provide insights and recommendations based on social media analytics.
16. Stay updated with the latest social media best practices and technologies.
17. Monitor competitor activity and industry trends.
18. Implement new techniques to maximize engagement and reach.
19. Work closely with graphic designers, videographers, and other team members to produce high-quality content.
20. Provide training and guidance to other team members on social media best practices.
21. Coordinate with influencers and brand ambassadors for collaborations.
Skill(s) required
Creative WritingEffective CommunicationEnglish Proficiency (Spoken)English Proficiency (Written)Parallel ThinkingSocial Media Marketing
Rudralife, established in 2001, is a pioneering organization engaged in promoting and creating awareness amongst the masses. Rudralife is the most talked-about organization in print and electronic media. Apart from being the world's leading organization and an authority on Rudraksha, Rudralife also has four registered trade-marked products to its credit. It provides genuine and high-quality Rudraksha beads which have been tested in and certified by an ISO 9001: 2015 accredited laboratory. It is the only organization that is regularly involved in scientific research on this age-old spiritual healing bead. It adopts an expert strategy of recommending Rudraksha to wear, which has resulted in innumerable testimonials to date. Rudrakshas recommended by Rudralife are being worn by eminent professionals, businessmen, industrialists, sportspersons, actors, politicians, and spiritual personalities with excellent results.
