SEO Management:
1. Conduct keyword research to identify high-value opportunities.
2. Optimize website content, meta tags, and structure to improve rankings.
3. Perform technical SEO audits and implement improvements.
4. Build and manage backlinks to enhance domain authority.
5. Monitor and analyze website traffic, search engine rankings, and performance metrics.
Ads Management:
1. Plan, create, and optimize PPC campaigns across platforms (Google Ads, Facebook, Instagram, etc.).
2. Develop retargeting and display ad strategies to increase conversions.
3. Monitor campaign performance and budgets to ensure ROI.
4. Generate insightful reports and suggest improvements for ad performance.
Analytics & Reporting:
1. Analyze and report on campaign performance using tools like Google Analytics and other tracking tools.
2. Provide actionable insights to improve strategies continuously.
Collaboration:
3. Work closely with content writers, designers, and developers to implement SEO and advertising strategies effectively.
4. Stay updated on industry trends, algorithm changes, and new tools.
Skill(s) required
Facebook AdsGoogle AdWordsGoogle AnalyticsSearch Engine Optimization (SEO)Social Media Marketing
1. 1–5 years of proven experience in SEO and paid advertising.
2. Expertise in tools like Google Analytics, Google Ads, SEMrush, Ahrefs, and Facebook Ads Manager.
3. Strong understanding of SEO best practices, technical SEO, and content optimization.
4. Experience in managing ad budgets and ensuring ROI-driven campaigns.
5. Excellent analytical and problem-solving skills.
6. Ability to work independently and manage multiple campaigns simultaneously.
Preferred Qualifications:
1. Certification in Google Ads or Facebook Blueprint.
2. Experience in e-commerce SEO or international markets.
3. Familiarity with AI-powered tools for marketing.
Salary
Duration:
Salary during probation:
After probation:
Annual CTC: ₹ 2,50,000 - 3,50,000 /year
Perks
Informal dress code 5 days a week
Number of openings
1
About People Apps Technologies
We are located in Noida (National Capital Region), India, one of the biggest technology hubs in the world. We are a software development company consisting of engineers, artists, and leaders who create mobile apps, web platforms, and digital marketing strategies with the utmost care to detail and quality. From management, design, development, testing, and post-production support, each department has its set of responsibilities within its field of expertise. We are committed to helping businesses build and improve their software products. We are a leading global mobile & web app development agency empowering startups & Fortune 500 companies to bridge the gap between ideas and reality.
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