FirstCry.com is Asia's largest online shopping portal for kids and baby products with more than 90,000 products and over 9 lakh happy customers. The company has been growing rapidly since its inception in 2010 from 4 members to more than 1200 employees and the trend continues. Headquartered in Pune, the company also has a presence in Delhi, Bangalore, and Mumbai. The company is also expanding the franchise route, with more than 350 plus stores opened across various states in India, making it the second-largest player in offline stores.