Job description: The content writer will be responsible for creating strategic and compelling content across various social, mobile, and digital channels that increase awareness and brand visibility and enhance audience engagement. The role will be responsible for creating content, such as blog posts, articles, and infographics, for the UGC NET syllabus.
Key responsibilities:
1. Identify the areas and topics relevant to the audience looking for skill development
2. Write blogs on different topics
3. Conceive, write, and deliver compelling, on-brand, actionable content for online, digital, social, and mobile mediums
4. Ensure content is SEO optimized and ranks on search engines
5. Understand user intent and ensure users do not bounce back
6. Work with the marketing manager to develop a content strategy focused on the education industry, especially relevant to audiences looking for skill development and learning programming languages
7. Manage additional aspects of the content creation, including research, fact-checking, key-word optimization, editing, proofing, posting, and monitoring for engagement opportunities
The blogs must be:
1. Clear with step-by-step instructions and should have images to explain the same
2. SEO-optimized
3. Unique (non-plagiarised)
4. Helpful to the reader without any fluff
5. Full-filling user intent and ensuring users do not bounce back
Skill(s) required
English Proficiency (Spoken)English Proficiency (Written)Search Engine Optimization (SEO)
Testbook is the fastest-rising startup in the ed-tech space that is poised to revolutionize the industry. With a registered user base of over 19 lakh students, we have solved more than 25 crore questions on the web app and a knockout Android app. Now, we have raced to the front and are ideally placed to capture bigger markets. Testbook is the perfect incubator for talent. You come, you learn, you conquer.
Testbook.com is an 8-year-old ed-tech startup, headquartered in Mumbai & founded by IIT Bombay alumni who have raised multiple rounds of funding. Testbook aims at turning India's job preparation landscape into a tech-driven, automated system where students can learn at their own pace.
Testbook provides an innovation-driven, online personalized learning and assessment platform that has been instrumental in providing a full-stack portal to students preparing for public & private sector jobs from anywhere in the country.
