Product Marketing Manager Job

About Company:
Founded in 2016, GoodEd Technologies emerged in response to the Indian government's introduction of the National Eligibility Cum Entrance Test (NEET) for MBBS admissions. Since then, our mission has been to democratize access to quality education, particularly in the medical domain. Over the years, we have proudly assisted over 5,500 students in successfully cracking NEET, with a current student body of nearly 70,000 in both undergraduate and postgraduate domains.

Job description
Experience: 1+ years of product marketing experience, preferably in the EdTech space.

Role Description:
1. Develop product positioning and messaging that clearly articulates value proposition to target customers
2. Create marketing assets like brochures, presentations to enable customer conversions
3. Analyze customer data and trends to inform pricing and packaging strategies
4. Work closely with product managers to map customer journeys and devise targeted campaigns per persona.
5. Set up metrics and reporting dashboards to quantify campaign effectiveness and ROI.
6. Ideate creative campaigns across digital and offline channels lead generation and awareness.

Required Skills:
- Strong analytical skills - able to interpret data, trends and derive insights
- Excellent communication and content writing
- Ability to influence cross-functional teams
- Project management skills to collaborate with design, sales teams
- Proficiency in marketing automation and CRM tools

Preferred Qualification:
- MBA Marketing or bachelor's degree in Marketing/Communications
- Certifications in product marketing, analytics

Perks:
- Exposure to latest tools and technologies in EdTech space
- Fast-paced startup culture with innovative marketing campaigns
- Growth opportunities to expand the product marketing function

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