1. Product positioning: Develop clear and compelling product positioning and messaging that resonates with our target audience, highlighting the unique value of our drone autonomy software platform
2. Go-to-market strategy: Create and execute go-to-market plans for new product releases, including product launches, and sales enablement materials
3. Market research: Conduct market research to identify customer needs, market trends, and competitive intelligence to inform product development and marketing strategies
4. Content: Produce high-quality marketing content, including product collateral, sales presentations, case studies, and blog posts, to educate and engage target customers
5. Sales enablement: Collaborate with the sales team to provide them with the necessary tools, training, and resources to effectively communicate the value of our product to customers
6. Customer advocacy: Develop and maintain relationships with satisfied customers, turning them into advocates who can provide testimonials and participate in case studies
7. Analytics and reporting: Monitor and measure the effectiveness of product marketing initiatives and adjust strategies based on data and insights
Skills:
1. Proven experience in product marketing for B2B software or technology products
2. Strong understanding of marketing principles, including product positioning, messaging, and go-to-market strategies
3. Excellent written and verbal communication skills
4. Ability to translate technical features into customer benefits
5. Data-driven mindset with the ability to analyze market and product data to make informed decisions
6. Creative thinker with a knack for storytelling
7. Self-motivated and able to work independently as well as part of a team
8. Knowledge of the drone industry or related technologies is a plus
9. Ability to adapt to a fast-paced startup environment
FlytBase is a Silicon Valley and Pune-based startup, building the world's first Internet of drones platform for deploying fully-automated and intelligent commercial drones at scale. FlytBase is led by a team of experts in robotics, computer science, and AI/ML technologies, and is a global leader in drone automation. FlytBase Labs is based out of Pune, India.
FlytBase is a deep-tech startup that provides hardware-agnostic software solutions to automate and scale drone operations. The team comprises young engineers and designers from top-tier universities such as IIT-B, IIT-KGP, University of Maryland & Georgia Tech, and with deep expertise in drone technology, computer science, electronics, and robotics. It is the world's first internet of drones platform (IoD) that allows seamless & cloud-connected deployment of intelligent drone fleets for a variety of business applications.
