The performance marketing executive is responsible for managing and optimizing 1. A bachelor s degree in marketing, advertising, business, or a related field, and a master s degree is a plus.
Key responsibilities:
1. Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, and others
2. Monitor and analyze campaign performance, making data-driven decisions to optimize ads for maximum efficiency and effectiveness
3. Create and manage ad budgets, ensuring campaigns remain within budget while achieving desired KPIs
4. Collaborate with the marketing team to develop comprehensive advertising strategies aligned with business goals
5. Conduct market research and competitor analysis to identify trends and opportunities
6. Propose new advertising channels and innovative tactics to reach target audiences effectively
7. Use analytics tools to track, measure, and report on the performance of ad campaigns
8. Provide detailed reports and insights to stakeholders, highlighting key metrics, trends, and areas for improvement
9. Perform A/B testing to evaluate and refine ad creatives, targeting options, and bidding strategies
10. Work with the creative team to develop compelling ad copy, visuals, and landing pages that drive engagement and conversions
11. Ensure all ads comply with platform policies and brand guidelines
12. Collaborate with internal teams, including marketing, sales, product, and customer service, to align advertising efforts with overall business objectives
13. Communicate effectively with external partners and agencies to coordinate campaign execution and optimization
Rudralife, established in 2001, is a pioneering organization engaged in promoting and creating awareness amongst the masses. Rudralife is the most talked-about organization in print and electronic media. Apart from being the world's leading organization and an authority on Rudraksha, Rudralife also has four registered trade-marked products to its credit. It provides genuine and high-quality Rudraksha beads which have been tested in and certified by an ISO 9001: 2015 accredited laboratory. It is the only organization that is regularly involved in scientific research on this age-old spiritual healing bead. It adopts an expert strategy of recommending Rudraksha to wear, which has resulted in innumerable testimonials to date. Rudrakshas recommended by Rudralife are being worn by eminent professionals, businessmen, industrialists, sportspersons, actors, politicians, and spiritual personalities with excellent results.
