Marketing Executive BTL Job

Key Interfaces:
Internal:
Sales Team- Area Sales Manager/District Manager/Sales Officer
Logistics- Dispatch Supervisors/ AM- Logistics Factory/AM-Logistics CCR Operations
Executive- Housekeeping
External:
Advertising Agencies
Agencies supporting BTL Activities and Digital Marketing
Deep Freezer and Push Cart Vendors
Market Influencers
Consumer Research Agencies
Trade Partners-Distributors and Retailers

Key Result Areas:

Essential Responsibilities:
Developing and executing a results-driven, multi-platform communications strategy and plan in line with management and brand direction while reflecting local priorities
Creating and managing all marketing materials and collateral in line with brand direction
Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
Tracking effectiveness of various campaigns and course correcting as required
Managing communications spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets
Executing the planning and implementation of PR and initiatives related to the brand
Planning and Executing BTL Activities which gives the best cost per sales as well as ROI
Planning and Executing annual visibility in shop as well for Point of Sale Materials
Act as a bridge between sales and marketing teams for driving business priorities

Personal Profile:

Age: 28-35 years
Minimum Qualification: MBA/ PG Diploma in Marketing Communication
Desired Qualification: Additional Certification in Content Creation Softwares
Desired Experience: 2- 8 Years
Desired Industry Exposure: FMCG/Beverage/QSR
Desired Geographical Exposure: Extensively worked in East India
Language: English/Hindi/Bangla/Local Languages
Two wheeler with Driving license Mandatory
Competencies: Level 1 ( Basic)
Analytical Thinking
Planning and Organizing
Efficiency Orientation
Entrepreneurial Ability
Business Acumen

Skills:
Excellent Verbal and Written Communication
Excellent skills on MS-Word, Excel and PowerPoint
Quantitative Aptitude
Excellent Negotiation and Time Management Skills
Excellent Vendor Management Skill
Candidate must have FMCG Industry Background Only
Interested candidate please share your updated resume barnali.mandal@rollick.co.in



Perks and benefits : PF+Mediclaim+Gratuty+bonus+incentive

Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.