Job Profile:
As a Marketing Executive at VKARE Retail Ventures Private Limited, specifically working with eVAHAN, your role would be multifaceted and dynamic, aligning with the company's vision to transform the automobile maintenance market through technology-driven solutions. Here's a breakdown of your potential job profile:
A. Market Research and Analysis:
1. Conduct thorough market research to understand the current trends, consumer
behavior, and competition in the automobile maintenance industry. Analyzing data to identify potential opportunities and areas for growth.
B. Brand Management:
1. Developing and implementing strategies to enhance the eVAHAN brand's visibility and reputation in the market. This involves creating branding materials, maintaining brand consistency across all platforms, and monitoring brand perception.
C. Digital Marketing:
1. Utilizing various digital channels such as social media, email marketing, SEO, and PPC to reach the target audience and promote eVAHAN's services. Creating engaging content and managing online advertising campaigns to drive traffic and generate leads.
D. Partnership Development:
1. Collaborating with global partners and other stakeholders to leverage their expertise and resources in advancing eVAHAN's objectives. Building and maintaining strong relationships with key partners to drive mutual success.
E. Product Marketing:
1. Working closely with the product development team to understand the features and benefits of eVAHAN's services. Developing marketing strategies to effectively communicate these benefits to the target audience and drive adoption.
F. Public Relations:
1. Managing media relations and press releases to generate positive coverage for eVAHAN.
2. Building relationships with journalists and influencers to amplify the company's messaging and increase brand visibility.
G. Campaign Management:
1. Planning and executing marketing campaigns to promote specific services or initiatives. This includes defining campaign objectives, developing creative assets, and monitoring campaign performance to ensure ROI.
H. Customer Relationship Management:
1. Implementing strategies to engage and retain customers, such as loyalty programs, referral incentives, and personalized communications. Gathering customer feedback to continuously improve eVAHAN's services and customer experience.
eVAHAN is a new-age automobile maintenance start-up. Working with a vision to transform the unorganized vehicle maintenance market using new-age technology, eVAHAN delivers top-notch services ranging from vehicle servicing to the renewal of mandatory vehicle certificates and providing expert driving lessons at unbelievably affordable prices. Our global partners have done pioneering work in partnership with the Indian automotive industry in the field of engine development & instrumentation. Our partners have played a leading role with automobile manufacturing companies in setting & meeting goals on vehicular emission norms in line with European and global legislation through engine development, testing & Instrumentation systems.
