1. Prospecting: Utilize various channels such as emails and LinkedIn to identify potential clients for market research services. This involves researching companies within the target market and understanding their needs
2. Engagement: Engage with leads by addressing the client's specific needs
3. Lead Nurturing: Educate them about the value of market research and the company's expertise
4. Collaboration: Work closely with sales, marketing, and research teams to align lead-generation efforts with overall business objectives and strategies
5. CRM Software: Working on Customer Relationship Management software, like HubSpot
6. Tracking and Reporting: Keep track of lead generation activities, monitor key metrics such as conversion rates and lead quality, and provide regular reports to management on the effectiveness of lead generation efforts
7. Continuous Learning: Stay updated on industry trends, market dynamics, and competitor activities to refine lead-generation strategies and tactics
Mirats Insights is a global market research company with co-headquarters in Sheridan, Wyoming in the USA, and Lucknow, Uttar Pradesh in India. The company was founded in 2021 and is owned by Mirats (parent company). Mirats Insights offers consumer insights and cloud-based sampling for consumer, business, and healthcare insights.
It launched its sampling and customer feedback management platform which is a practice of improving products, services, and experiences for businesses and other organizations with the help of consumer insights.
