a. Content Strategy Development:
1. Develop and execute content strategies aligned with organizational goals and target audience interests.
2. Conduct content audits, competitive analysis, and keyword research to inform strategy.
b. Audience Engagement:
1. Monitor audience engagement metrics and adjust content strategies accordingly.
2. Respond to comments, messages, and inquiries on social media and other platforms.
c. Analytics and Reporting:
1. Track content performance using analytics tools (e.g., Google Analytics, social media insights).
2. Prepare regular reports on content effectiveness and make data-driven recommendations for improvement.
d. Content Optimization:
1. Optimize content for conversion goals, such as lead generation, sales, or brand awareness.
2. Conduct A/B testing to refine content strategies and improve performance.
e. Collaboration:
1. Work closely with cross-functional teams, including marketing, design, sales, and product development, to ensure content aligns with overall brand messaging and objectives.
Skill(s) required
BloggingCreative WritingDigital MarketingEnglish Proficiency (Written)Social Media Marketing
1. Those who are from or open to relocate to Mumbai and neighboring cities
Salary
Duration:
Salary during probation:
After probation:
Annual CTC: ₹ 2,50,000 - 3,50,000 /year
Perks
Informal dress code 5 days a week
Number of openings
1
About Aastha Nova Brands
Building a brand in the FMCG space which has whole herb formulations. Harnessing the treasure trove of India's self-care rituals, Sacred Grove is not just a hair product range but a hair care ritual crafted considering your hair & scalp type. Indulge in your self-care & get the most holistic, long-lasting, and all-natural results. Sacred Grove is the brand of Aastha Nova Brands.