1. Monitor opportunities for new keywords and negative keywords
2. Make changes to existing PPC campaigns and providing strategic guidance for the improvement of bidding strategy, budget ideas, and performance metrics
3. Work on A/B testing with different ad creative and landing pages to improve CTR and thus find out winning Ads
4. Prepare suggestions on an ongoing basis to continually enhance account performance, site performance, and ROI
5. Keep herself/himself updated with new and emerging technologies, trends, and opportunities for market share expansion for clients in their verticals
6. Collaborate with other team members to develop strategies to improve website traffic and sales
Required:
1. The candidate should have experience in setting up and monitoring paid Facebook and Instagram ad accounts and campaigns along with ad optimizations
2. You must have a deep understanding of Facebook ads, targeting, and optimization to drive conversions and ROI
3. Have worked on Ad Platforms like Facebook Business Manager, Instagram Ads, Google Ads, and LinkedIn Ads
4. Knowledge of advanced keyword research and selection to generate better ROI with good results and lower cost per lead
5. Should have worked on Facebook & Instagram Ads, PPC Google Ads, web analytics, and lead generation
6. Must have a good understanding of search ads, display ads, shopping ads, remarketing campaigns, and landing page designs
7. He/She must have a good idea about Google Analytics and goal conversion set-up for clients
8. He/She is aware of analyzing website traffic stats for both reporting and preparing a strategy
9. Understanding of platform guidelines, content guidelines, and how to deal with them
Note: This job is not for you if you cannot think under pressure and you work by watching time. You must have a deep understanding of Facebook ads, targeting, and optimization to drive conversions and ROI
Additional details:
1. Location: Gurgaon
2. Work Mode: Work from the office
3. Weekdays: 6 days a week working
4. Timings: 09.45 AM to 6.45 PM
SetupmyHR, A brand by Edgile HR Services LLP, is a full-stack human resource consulting and recruitment organization with the ability to set up, scale up, re-engineer, and manage the talent function for its clients. Established in the year 2017, we aim to partner with companies to provide the most qualitative recruitment, talent management, and digital transformation services at a competitive cost.