Digital Marketing Manager Job

Key responsibilities:

1. Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
2. Design, build, and maintain our social media presence
3. Measure and report the performance of all digital marketing campaigns and assess them against goals (ROI and KPIs)
4. Identify trends and insights and optimize spend and performance based on the insights
5. Brainstorm new and creative growth strategies through digital marketing
6. Plan, execute, and measure experiments and conversion tests
7. Collaborate with internal teams to create landing pages and optimize user experience
8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
9. Identify critical conversion points and drop off points and optimize user funnels
10. Collaborate with agencies and other vendor partners
11. Evaluate emerging technologies
12. Provide thought leadership and perspective for adoption where appropriate

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