Digital Marketing Manager Job

Key responsibilities:

1. Develop and execute paid digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and others.
2. Create compelling ad copy, imagery and other assets to maximize campaign performance.
3. Conduct keyword research and audience targeting to optimize campaign reach and effectiveness.
4. Monitor and analyze campaign performance metrics such as click-through rate (CTR), conversion rate, cost per acquisition (CPA) and return on ad spend (ROAS).
5. Use data-driven insights to continually refine and optimize campaign strategies to meet performance goals.
6. Collaborate with the creative team to produce engaging ad content that resonates with target audiences.
7. Stay updated on industry trends, best practices and platform changes to ensure our campaigns remain competitive and effective.
8. Provide regular reports and updates on campaign performance to stakeholders.
9. Test and experiment with different ad formats, targeting options and messaging to improve campaign results.
10. Work closely with other members of the marketing team to align paid advertising efforts with overall marketing objectives and strategies.

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