1. Assist the team in the development of the overall digital marketing strategy
2. Manage and maintain the company's owned media including websites, mobile apps, and email/CRM software
3. Manage the creation of relevant and engaging digital content for publishing on various digital platforms
4. Manage social media marketing campaigns
5. Manage digital advertising campaigns (SEM, display, social, programmatic)
6. Manage SEO campaigns
7. Set up conversion, pixel, and event tracking on the website and across various digital platforms
8. Research market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
9. Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
10. Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team
11. Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, social media, email, mobile, display)
India is the home of 'the Golden Bird', fondly known as 'Chidiyaa'. Chidiyaa aims to showcase the cultural treasure once inhabited by our land. Our online store brings an eclectic selection of sarees, kurtas, blouses, dresses, dupattas, bottoms, and men's collections inspired by the culture of different regions of India. The prints and weaves are designed by our talented in-house designers and brought to life by devoted artisans residing across villages in India. We provide our customers with tasteful and authentic pieces of ethnic clothing with a contemporary twist of modern-day fashion. Experience the beauty of fusion clothing from all over the country, from the comfort of your home at Chidiyaa online!