HMIA is seeking a dynamic and creative Digital Marketing Executive to join our team. If you have a passion for all things digital, including SEO, Social Media Marketing, and Creative Writing, then this is the perfect opportunity for you. As a Digital Marketing Executive, you will play a crucial role in developing and implementing effective digital marketing strategies to drive brand awareness and customer engagement.
Key responsibilities:
1. Assist in the formulation of strategies to build a lasting digital connection with consumers
2. Plan and monitor the ongoing company presence on social media (Insta, Facebook, Pinterest, Twitter etc.)
3. Launch optimized online adverts through Google Adwords, Facebook etc. to increase brand visibility and reach
4. Be actively involved in SEO efforts (keyword, image optimization etc.) to improve organic search rankings and drive traffic
5. Prepare online newsletters and promotional emails and organize their distribution through various channels
6. Provide creative ideas for content marketing and update website
7. Collaborate with designers to improve user experience
8. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) to identify trends and opportunities for improvement
9. Acquire insight in online marketing trends and keep strategies up-to-date
10.Maintain partnerships with media agencies and vendors
Requirement and Skills:
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
BSc/BA in marketing or relevant field
If you are a self-motivated individual with excellent English proficiency, both spoken and written, and have a strong understanding of digital marketing strategies, we want to hear from you. Join HMIA and be a part of our growth by taking our digital marketing efforts to new heights!
Artech Unicom owned Hand Made in Asia (HMIA) mission is "Preserving , promoting and sustaining the skills of creating exquisite, authentic traditional art and craft by enabling the artisans communities by providing resources, technology and access to markets."
