We are looking for a creative and talented digital marketing executive with skills in content writing to join our team. The successful candidate will be responsible for developing and implementing digital marketing strategies, creating engaging content for our website, blog, and social media platforms, and managing our online presence.
Key responsibilities:
1. Develop and execute digital marketing campaigns that increase brand awareness, drive traffic to our website, and generate leads
2. Create engaging and SEO-friendly content for our website, blog, social media platforms, email newsletters, and other marketing channels
3. Conduct keyword research, analyze website traffic and user behavior, and optimize content to improve search engine rankings and increase organic traffic
4. Manage our social media presence, including creating and scheduling posts, monitoring and responding to comments and messages, and analyzing performance metrics
5. Collaborate with other departments to develop and implement cross-functional marketing campaigns that align with business goals and objectives
6. Measure and analyze the performance of digital marketing campaigns using Google Analytics, social media analytics, and other tools, and provide regular reports to management
7. Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and make recommendations for improvement
Bachelor's degree in marketing, communications, journalism, or a related field
1 year of experience in digital marketing, content creation, or related fields
Proven track record of developing and executing successful digital marketing campaigns
Excellent writing, editing, and proofreading skills, with the ability to create clear, concise, and engaging content for a variety of marketing channels
Familiarity with SEO best practices, keyword research, and content optimization
Experience with social media marketing, including creating and managing social media accounts, developing content calendars, and analyzing performance metrics
Strong analytical skills and the ability to use data to inform marketing decisions
Knowledge of digital marketing tools and platforms, including Google Analytics, Hootsuite, and Mailchimp
Ability to work independently and as part of a team, prioritize tasks and meet deadlines
Annual CTC: ₹ 2,00,000 - 3,00,000 /year
Annual CTC breakup:
1. Fixed component: 80%
2. Variable component: 10%
3. Other incentives: 10%
Run and operated by Harvard, IIMs, and IITs graduates, we at 18Pixels enable progressive businesses to transform, scale, and gain competitive advantage, through the expert delivery of innovative, tailor-made software. Our elegant, data-driven solutions help organizations and people around the world to perform more effectively and achieve better outcomes.
