1. Search Engine Optimisation (SEO)
Continuously improve website architecture, content, linking, and other factors to improve SEO positions for target keywords
Implement SEO strategies & perform competitive analysis to improve traffic
Identify trends & insights, optimize & increase performance on all digital platforms based on insights
2. Collaboration and Strategy
Collaborate with designers, product marketers, sales professionals, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
Evaluate new technologies and add-on applications to improve and optimize marketing team performance
3. Analytics and Reporting
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
Analyse marketing and sales data to develop insights and make recommendations on areas for optimization
4. Content Marketing-
Generate potential leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead-generation content (including offers)
Best suited for candidates who: (Skills/Experience)
1. Have a background and experience in B2B marketing for software products
2. I have a strong background in inbound marketing & strategy, lead generation, and content writing
3. Have prior hands-on experience with SEO & Marketing tools, Moz, SEMRush, etc.
4. Possess excellent written and oral communication skills
5. Are proficient in marketing, automation, and blogging software to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers
6. Have an active and well-rounded personal presence in social media, with a command of each network and its best practices
7. Know WordPress, Adobe Creative Suite or other graphic design tools, Google Analytics, Google Trends, MailChimp, and Google Tag Manager
8. Have an analytical mindset, creative, and critical thinking
9. Possess initiative & leadership skills the ability to proactively address a situation or problem, even though it wasn t explicitly expected of you
10. Have the problem-solving skills & entrepreneurial spirit the ability to creatively solve problems and thrive when presented with a challenge
11. Are tech savvy and keen interest in robotics, drones, AI, and IoT domains
FlytBase is a Silicon Valley and Pune-based startup, building the world's first Internet of drones platform for deploying fully-automated and intelligent commercial drones at scale. FlytBase is led by a team of experts in robotics, computer science, and AI/ML technologies, and is a global leader in drone automation. FlytBase Labs is based out of Pune, India.
FlytBase is a deep-tech startup that provides hardware-agnostic software solutions to automate and scale drone operations. The team comprises young engineers and designers from top-tier universities such as IIT-B, IIT-KGP, University of Maryland & Georgia Tech, and with deep expertise in drone technology, computer science, electronics, and robotics. It is the world's first internet of drones platform (IoD) that allows seamless & cloud-connected deployment of intelligent drone fleets for a variety of business applications.
