1. Developing and executing strategies to increase brand awareness, engagement, and loyalty across multiple channels
2. Creating marketing campaigns to support product launches, sales, and promotions
3. Developing and managing brand guidelines to ensure consistency across all channels
4. Working with internal teams to ensure brand messaging is consistent with the overall marketing strategy
5. Monitoring customer feedback and responding to inquiries in a timely manner
6. Overseeing the overall brand identity, including logo, colors, font, and voice
7. Conducting market research and competitive analysis to stay ahead of the competition
8. Analysing customer data to inform product and marketing strategies
9. Developing partnerships with influencers and other industry leaders to increase brand visibility
10. Developing strategies and initiatives to increase sales on eCommerce platforms
11. Creating and managing product listings across multiple eCommerce websites
12. Analyzing customer data to inform product and marketing strategies and optimize product listings
13. Researching and analyzing competitor data to stay ahead of the competition
14. Tracking the performance of campaigns to identify areas of improvement and inform future initiatives
15. Establishing and monitoring KPIs to assess the performance and cost-effectiveness of campaigns
16. Designing and implementing social media strategy to align with business goals
Skills & requirements:
1. Good knowledge of SEO/digital advertisement or e-commerce (preferred)
2. Excellent communication and interpersonal skills
3. Strong organizational and multitasking abilities
4. Ability to develop creative strategies for digital marketing campaigns
5. Strong understanding of customer service and customer relations
6. Good understanding of the brand s style, design, and target audience
7. Experience with web analytics tools, such as Google Analytics
8. Knowledge of SEO and analytics best practices
9. Proven ability to work within tight deadlines
10. Ability to work independently and within a team environment
11. Analytical mindset and creative problem-solving skills
Note: The ideal place to be if you want to learn & understand the current e-commerce landscape in India from the lens of a young growing D2C brand in the healthy snacking category.
Skill(s) required
Digital MarketingEnglish Proficiency (Spoken)English Proficiency (Written)Social Media Marketing
Foodbid started in 2016 as a reverse bidding platform for food and beverage deals in now improvised into various sectors and we pivoted as per the industry demands and the unpredicted circumstances. With our FMCG D2C brand, The Berry People (selected in the Amazon Launchpad 2022 program), we aim to be the Home brand for healthy snacking and go-to food to build healthy habits with our range of berries, healthy fusions, amazing superfoods, delightful delights, and most importantly elemental foods.
We are guided by a charitable trust at the core which believes in the upliftment of honest healthcare and society (especially women). The Berry People is a child concern that has many other sister concerns which are into non-profit & sustainable living with commercial aspects into hospitality (hospitals, events, cloud kitchens, and hotels), FMCG (food) manufacturing, real estate, financial investments, non-profit, and IoT.
