1. Quick research daily in English from our Prarang library of over 10K+ books to select relevant topics for readers based in different Cities (4 U.P. cities, to start with), and allocating it daily for precis writing (in Hindi) and other local languages as we expand, to our network of Writers. Thereafter, editing the final Hindi posts and hence bilingualism and good general knowledge is key.
2. Creating & editing new photos and/or usage of relevant photos from our own Prarang photos stock or searching for relevant photos from copyright-free online sources. managing, sorting, updating & categorizing Prarang photo stock inventory ( over 6 lakh images) of 768 cities & India/world culture & nature-related directories, categorized in 60 tags, besides contemporary & antiquarian categories. regularly add to Prarang's stock of photos by undertaking regular online searches for antique& copyright-free images of Indian cities & by traveling to specific cities for photo shoots.
3. Adding advertiser logos & ads, as required alongside. Timely & error-free uploads of the daily posts to audiences in each city on Prarang CRM, and then announce it on social media through paid/free boosting to Prarang subscribers.
4. Fully responsible for the city/district assigned all content (subject selection, timeliness & quality), subscriber engagement, advertiser (customer) engagement, monthly analytics of city B2C & B2B trends & Prarang City Portals.
5. Management by numbers is key. Responsible for managing the network of writers & editors by doing proper capacity planning, for quality, timeliness (daily 365-day content) & cost management.
Management degree, multidisciplinary approach, good analytical and Excel skills, bilingualism, blogging, passion for reading books, curiosity for traveling and studying Indian cities.
Prarang has designed Hyper-local Analytics &Hyper-local Content Solutions for Indian Cities & plans to extend to Global Cities. For our Analytics solutions, we have built a database with 300+ verticals of data for 768 Cities horizontally. India Market Entry, Advertising Planner & Development Planner Online Solutions have been built for Corporates & Government/Non-Profits. Our Content solutions are a mass education venture by curating photo-centric hyper-local content specific to that city in its mother tongue & digitally delivering it through Social Media to active internet users in each city daily. This daily content aggregates on a City-Portal, as a City Knowledge repository about the city. The combination of each City's Analytics & Content solutions makes Prarang the leading platform for hyperlocal advertising at low cost & zero-loss for Corporations, who partner with us.
