World Wide Fund for Nature-India (WWF-India) was founded with the express objective of ensuring the conservation of the country's wildlife and natural habitats. Throughout the seventies and eighties, WWF-India kept its focus primarily on wildlife and nature conservation. Whilst our conservation initiatives for the tiger and other priority species continue to be a core area of our work, our programs move ahead on education, sustainable agriculture, marine conservation, engaging with businesses to adopt better environmental practices, inspiring citizens to take positive action for the planet, among many others.