Digital Marketing Work From Home Internship

Selected intern's day-to-day responsibilities include:

1) Campaign Strategy & Planning:

(a)Develop and execute comprehensive digital advertising strategies across Google Ads and Meta platforms to achieve business goals.
(b) Conduct market research and competitor analysis to identify trends and opportunities.
(c) Create ad campaigns tailored to target audience segments, ensuring maximum reach and engagement.

2) Campaign Management:

(a) Set up, manage, and optimize pay-per-click (PPC) campaigns on Google Ads and Meta Ads (Facebook, Instagram).
(b) Continuously monitor and adjust bidding strategies, keywords, and audience targeting to improve campaign performance.
(c) Develop ad creatives in collaboration with the design and content teams, ensuring alignment with brand guidelines and campaign objectives.

3) Performance Analysis & Reporting:

(a) Track and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) to assess effectiveness and ROI.
(b) Generate regular performance reports with actionable insights and recommendations for optimization.

4)Budget Management:

(a)Manage the advertising budget, ensuring efficient allocation across campaigns to maximize impact.
(b)Forecast and report on advertising spend, maintaining alignment with overall marketing budget.

5) Collaboration & Communication:

(a) Work closely with the marketing team to align advertising efforts with broader marketing initiatives.
(b) Stay updated with the latest digital advertising trends, tools, and best practices to continuously improve campaigns.

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