1. Collaborate with influencers on Instagram and YouTube to create content
2. Work on interfacing with one of the leading brands in the country to drive their influencer marketing initiatives
3. Gather and organize data from various sources, including social media platforms, analytics tools, and internal databases
4. Conduct an in-depth analysis of influencer marketing campaigns to identify trends, patterns, and key performance indicators (KPIs)
5. Utilize statistical methods and data visualization tools to interpret and present findings effectively
6. Assess the success of influencer marketing initiatives by evaluating reach, engagement, conversion rates, and other relevant metrics
7. Collaborate with cross-functional teams to understand campaign objectives and align data analysis with overarching goals
8. Monitor and analyze competitor influencer marketing strategies to identify industry trends and opportunities for improvement
9. Work closely with the marketing team to integrate data-driven insights into influencer strategy planning
Requirements:
1. Understanding and experience in data science, business analytics, marketing analytics, or a related field
2. Strong analytical and problem-solving skills, with a keen attention to detail
3. Familiarity with data analysis tools such as Excel, Python, R, Power Bi, or similar
4. Understanding of social media platforms and influencer marketing trends
5. Excellent communication and presentation skills
Skill(s) required
Digital AdvertisingEnglish Proficiency (Spoken)MS-ExcelPower BIPythonSocial Media Marketing
We are a leading influencer marketing agency with an influencer network in 16 countries, including India. We scale businesses using YouTube and Instagram video campaigns that influence brand preference and conversions. Confluencr is a leading digital marketing and ads agency, specializing in innovative strategies and cutting-edge campaigns. We are seeking a blog writing intern to contribute to our content team and help drive impactful narratives in the digital landscape.