We are a luxury, Indian couture brand that caters to the ultra-niche segment. Manish Malhotra's clothes reflect contemporary India by showcasing our traditional art forms like Chikankari, embroidery, Banarasi work, and Indian motifs while creating silhouettes. He takes inspiration from nature, landscapes, and art architecture, and conveys emotions through his designs. Malhotra became famous for his outlook on the importance of costumes in films, often becoming a part of the narration and script reading process to develop costumes for films. Malhotra has been felicitated with Priyadarshini Memorial Award for his contribution to the fashion industry.