Selected intern's day-to-day responsibilities include:

1. Work on researching and mining insights for the south region that can have direct marketing and campaign implications
2. Shadow the campaign delivery end to end, including agency briefing, shoot production, content & concept development, and execution
3. Work closely with the regional teams and consumer experience department to ensure the right deployment of central marketing efforts for the region
4. Manage agency relationships & drive adherence to briefs, timelines and budgets
5. Liaise with the internal merchandising and retail team to finalize product catalogs for different south market interventions
6. Work on campaign deployment using end-to-end on traditional and digital channels and taking care of the mandatories before the final release
7. Work on performance analysis and building a repository of learnings from campaigns from digital, traditional, CRM, and retail channels to get a deep understanding of the efforts

1