Kult App

About Kult App

Kult - India's first app-only contextual beauty platform. Below is a synopsis & a quick visual reference as attached; just so that you get a context & specific insight : Kult' is an app-only contextual discovery platform for Beauty and Wellness, focused on creating a delightful End User Experience. Why now: Beauty and wellness are evolving in the Indian landscape with the ever-increasing arrival & presence of both Global & Local niche brands in the Category, consumers always feel the need to go to a store to understand the kind of products that are available to buy. Target audience: Growth is said to be down to the selfie generation, that proclaims their shopping experience to the world. The young audience is constantly glued to their mobile phones and wants to browse any and everywhere. Kult has optimized user experience for mobile, something that typical e-commerce players haven't factored in.