We are seeking a talented SEO Executive with expertise in local SEO to join our team at New Cambridge College. As a key member of our digital marketing team, you will focus on optimizing our online presence to attract students in our target cities/regions, promote our courses, and improve our visibility in local search results.
Key Responsibilities:
1. Develop and implement local SEO strategies to increase New Cambridge College's visibility in target cities/regions for student visa services and preparatory courses.
2. Conduct comprehensive keyword research to identify relevant local search terms related to student visas, IELTS, GRE, GMAT, SAT, and other exam preparation.
3. Optimize website content, meta tags, and on-page elements to improve local search rankings and organic traffic for targeted keywords.
4. Manage and optimize Google My Business (GMB) profile for New Cambridge College, including regular updates, review management, and posting localized content.
5. Implement local link-building strategies to enhance domain authority and improve local search visibility.
6. Utilize SEO tools such as Google Analytics, Search Console, SEMrush, and others to monitor website performance, track key metrics, and generate actionable insights.
7. Prepare detailed SEO performance reports on a regular basis, highlighting key metrics, trends, and areas for improvement.
8. Stay updated with industry trends, algorithm changes, and best practices in local SEO to ensure New Cambridge College remains competitive.
9. Collaborate with the marketing team, content creators, and web developers to integrate SEO best practices into website updates, content creation, and digital marketing campaigns.
10. Provide SEO guidance and support to other departments as needed, ensuring consistency and effectiveness across all online channels.
Skill(s) required
Digital MarketingEnglish Proficiency (Written)Google AdWordsGoogle AnalyticsSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Social Media Marketing
New Cambridge College, a renowned name in the overseas education industry, is the guide that every Indian student needs. As per a popular survey, one in every five students dreams of studying abroad. Unfortunately, the lack of proper information and guidance makes the process even more complicated. Despite numerous help desks and available guidelines, relocating to a completely new land brings a lot of questions along.
Cambridge Overseas, with its services and ties in countries like the USA, the UK, Canada, Australia, New Zealand, Germany, France, Singapore, and many other countries, is the guide that an Indian student seeks help from. Providing a one-stop solution to its students looking to migrate to foreign countries for higher studies, Cambridge Overseas has become the number one choice of every student preparing to go abroad for higher studies in Chandigarh.
