1. Conduct market research to identify target audiences, market trends, and competitive landscape.
2. Assist in the creation of marketing collateral such as product brochures, presentations, website content, and social media posts.
3. Ensure content is engaging, accurate, and aligned with brand guidelines.
4. Support the development and execution of marketing campaigns across various channels including email, social media, and digital advertising.
5. Monitor campaign performance and provide recommendations for optimization.
6. Assist in planning and executing product launch activities including messaging development, collateral creation, and promotional strategies.
7. Coordinate with cross-functional teams to ensure successful product launches.
8. Monitor key performance indicators (KPIs) and metrics to track the effectiveness of marketing initiatives.
9. Generate regular reports to communicate performance and insights to stakeholders.
10. Analyze data to inform marketing strategies and campaigns.
The Souled Store is a youth lifestyle brand that started in 2013. Over the last 8 years, we have carved a niche in the pop culture and licensed merchandise space. With properties like Disney, Warner Brothers, WWE, Viacom, Cartoon Network, and more, The Souled Store has grown to become India's brand for licensed merchandise.
The Souled Store was born out of the idea of loving what you do. Our philosophy is that life is short - do not spend it doing something you do not like. There are too many Monday mornings, and you cannot go dreading every single one of them. Over the years, we have built a strong team of like-minded pop culture enthusiasts who are committed to catering to fellow fans with all their heart and soul.
