1. Develop and implement innovative social media strategies to achieve marketing objectives and increase brand awareness
2. Create and curate engaging content for multiple social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok
3. Monitor social media channels for trends, insights, and opportunities for engagement
4. Manage social media calendars, scheduling posts, and coordinating content with marketing campaigns
5. Analyze social media metrics and performance data to optimize content and strategies for maximum reach and engagement
6. Collaborate with cross-functional teams, including marketing, design, and content creation, to ensure cohesive brand messaging across all channels
7. Stay up-to-date with the latest social media trends, tools, and best practices, and provide recommendations for continuous improvement
8. Respond to comments, messages, and inquiries on social media platforms in a timely and professional manner
9. Implement social media advertising campaigns, including audience targeting, budget management, and performance tracking
10. Develop and maintain relationships with influencers and industry partners to expand brand reach and credibility