1. Setting clear goals and objectives for the market research.
2. Conducting surveys on different samples of the population to understand the target market better.
3. Conducting telephone interviews to collect market research data.
4. Preparing questionnaires comprising multiple-choice, rating scales, and open-ended questions that cover both high-level and in-depth questions on a company's product and a customer's perception of it.
5. Performing a thorough analysis of the quantitative and qualitative data to obtain valuable insights.
6. Using the insights to make changes, such as a change in the product's features or pricing or the marketing strategy.