Junior Brand Manager Fresher Job

Key responsibilities:

1. Brand Strategy Development: Develop comprehensive brand strategies aligned with the company's overall objectives. Define the brand's positioning, messaging, and target audience.
2. Brand Identity Management: Ensure consistency and integrity of the brand identity across all touchpoints, including visual elements, tone of voice, and brand guidelines.
3. Marketing Communications: Plan and execute integrated marketing communication campaigns across multiple channels, including traditional media, digital platforms, and social media.
4. Social Media Management: Oversee the company's presence on social media platforms, including content creation, community engagement, and audience growth strategies.
5. Influencer Partnerships: Identify and collaborate with influencers and key opinion leaders to amplify brand reach and credibility. Manage influencer relationships and campaigns to drive brand advocacy.
6. Affiliate Partnerships: Develop and manage affiliate marketing programs to drive traffic, leads, and sales through strategic partnerships with affiliates and publishers.
7. Public Relations: Develop and maintain relationships with media outlets, journalists, and industry influencers. Manage media inquiries, press releases, and crisis communications effectively.
8. Brand Performance Analysis: Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of branding and communication efforts. Utilize data insights to optimize strategies and campaigns.
9. Cross-Functional Collaboration: Collaborate with internal teams, including marketing, product development, sales, and customer service, to ensure alignment and consistency in brand messaging and initiatives.
10. Budget Management: Develop and manage the branding and communications budget effectively, allocating resources to maximize ROI and achieve business objectives.

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